This standardization means most businesses and organizations use PMS colors for their branding, especially logos, to ensure the strictest color consistency across different print products and across the globe. This ensures everyone works to the exact same PMS color no matter where they are. They literally wrote the book on it.Įach of the 1,755 solid PMS colors in their Formula Guide is a Pantone proprietary blend and is sold to printers either premixed or as a formula that printers mix on their premises.ĭesigners use the color swatches produced exclusively by Pantone to pick the colors, and printers refer to the same swatches. Pantone has been around for over 50 years and is responsible for the creation of the first comprehensive standardized system of creating and matching colors in the graphic community. PMS colors (also called Pantone® colors) are patented, standardized color inks made by the Pantone company. Also used as spot colors on premium brochures in addition to four-color process. PMS (Pantone® Matching System)įor offset printing only. Now we’ll drill down a little deeper, look at each color type individually, and explain what it is and how it’s used. You don’t use PMS colors on a website just like you don’t use RGB colors on a printing press.įour of the most popular color types that we’re going to discuss - PMS, CMYK, RGB and Hex - all fall into one of the two basic categories. For now, it’s important to understand that the digital and print mediums render color very differently from one another.
Color on the printed page is subtractive, while color onscreen is additive (more on this later). There are two basic categories of color types: print and onscreen. PMS, CMYK, RGB and HEX - anyone who works on a computer will have seen these terms used to describe color types, but many people don’t understand what they are, how they’re used and what the difference is between them. They can also be broken down into two very important distinctions that if correctly applied, can go a long way in maintaining color consistency. While nobody can control the variations inherent in billions of personal mobile devices and computer monitors, there are color types we use that are universal. There are thousands of designers, developers and printers working on Coke’s packaging and marketing worldwide and there are endless varieties of mobile devices, browsers, TVs, and printing methods that carry the coke brand. Keeping the color right and consistent is not easy.
COLOR CONVERTER HEX TO CMYK TV
The Coke red is unwavering in its consistency across all of Coke’s packaging, TV ads, magazine ads, websites, digital ads and in-store merchandising. Coke red.Ĭoke spends a fortune maintaining its brand, and color is a big part of it. What color do you see? If you’re like most people, you see the color red. Online color conversion tool.Think of the Coca Cola® brand. Unfortunately, the colours I had originally mixed up were in CMYK format, but to choose a specific custom colour from the Canva selector, I needed to convert that CMYK value into the format more commonly used for web applications, that is, hexadecimal colour.Ĭonvert RGB (Red, Green, Blue) color model into CMYK (Cyan, Magenta, Yellow, blacK), Hexadecimal, Decimal color models and vice versa. I wanted to recreate the exact colours I had been working with into a design I was modifying on Canva, for some social media (Instagram) content. The reason I was looking for such a tool online is that I was in the process of mixing up a custom colour palette in Photoshop for a logo design. As a design creative, this would have to be one of the most useful online color converter tools I have ever come across, so I’m really excited to be able to share this one with you here on the blog! If you are also a blogger, graphic designer, logo designer, website designer, product designer (and more!) I think you will also appreciate how easy it is to quickly convert different color codes between CMYK, RGB, Hex or Decimal colour, so that you can easily keep a consistent brand identity and colour story across all platforms such as print, web, screen and physical product.
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